What would Jesus buy?

It's catching on! So much so, we already have a convenient straw man Christmas grinch to blame:

The holidays have always been an emotionally combustible time for families, bringing together a sometimes volatile mix of siblings, crotchety grandparents and ill-behaved children. But in recent years, a new figure has joined the celebration, to complicate the proceedings even further: the green evangelist of the family — the impassioned activist bent on eradicating the wasteful materialism of the holidays.

Otherwise known, at least to skeptical traditionalists, as the new Grinch.