Cognitive linguistics framing

Via SE:

UC Berkeley professor of Cognitive Science and Linguistics George Lakoff explores how successful political debates are framed by using language targeted to people's values instead of their support for specific government programs in this public lecture sponsored by the Helen Edison Series at UC San Diego.
It's a bit old, but watching this will keep you away from those skanky skimpy T-shirt sites for an hour or so.

And yes, I know, this has all be discussed at length before. So if anyone's unfamiliar with that, watch the video, then read coturnix...or the other way around.