Knew it!

This guy's from Portland! No one from Pennsylvania would come up with (or even dare to come up with) something like this because of fear of torture and imprisonment by the PLCB:

"the primary objectives of the National Campaign to Enhance Alcohol Consumption (NCEAC) are to alert American drinkers to the complex nature of alcohol use, offer practical ideas to qualitatively improve American drinking rituals, and combat the various powerful groups who arrogantly seek to control the way drinkers think, feel and behave."