You know you've made it big as a sleep researcher...

...when you're one of Olbermann's Top 3 Newsmakers:

I was kind of surprised seeing all the media coverage of his recent paper, but I guess if you use catch phrases like "theoretically, it could also lead to a magnetically stimulated `power nap' which might confer the benefit of eight hours' sleep in just a few hours", someone's bound to take notice! [Note: that's not to say that the results aren't worthy of media attention; there's some really cool stuff going on there].