The Gore Effect

Uh, yeah, that's why they coined that phrase:
So, we now have a data-supported, political-scientific reason why those “Gore Effect” (different from the Al Gore’s Giant Fraggin’ Mansion Effect) stories hold people’s attention — aside from pure irony. It’s not just that it’s somewhat funny to see a blizzard hit Washington, D.C., the day Gore flies into town to talk about global warming; it’s that a significant amount of the public is actually forming its opinion (consciously or not) based on the weather day-to-day.